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Round Table. October 19, 2011

 

The 5th Moscow Autumn Trade Show

"Amusement Rides and Entertainment Equipment"

 

"RAAPA EXPO Autumn 2011"

 
 
Round table "World’s achievements in construction, refurbishing and operation of amusement parks. What can the conclusions for the Russian cities be?".

 

(October 19, 2011)

Moscow, VVTs, pav.55

 

(location map)

 

The full programme of autumn events (Download pdf, doc)

 

Round table

 

World experience in construction of amusement parks – ideas for the Russian cities

 

(Photo report)

 

From October 19 through October 21, 2011, the 5th Moscow Autumn trade show “Amusement rides and entertainment equipment RAAPA EXPO Autumn 2011” was held at the pavilion 55 at VVTs.

 

On Oct. 19, a round table on the topic: “World’s achievements in construction, refurbishing and operation of amusement parks. What can the conclusions for the Russian cities be?” took place, and was attended by more than 40 specialists of amusement industry.

 

RAAPA invited David Camp, a director of the economics practice from the British company “AECOM”, to share the world’s experience with the audience. The choice of the speaker is not a random one - “AECOM” is a world-famous corporation, which provides a service in designing and managing the building projects in different spheres. Due to a wide net of offices worldwide, “AECOM” knows the local markets and is a leader in their field. David Camp is a renown specialist in the amusement industry, and he has a full knowledge of amusement parks and FECs in different countries of the world.

 

Having told about the “AECOM” company and his work for it, David Camp went on discussing the factors influencing on the selection of location for the future amusement park, and amusement equipment for it. D. Camp pointed out that, in spite of all possible differences between men and women, as well as between people of various cultures and nations, they all are similar in their love for entertaining and having fun; in the same way, the ways of having fun are also the same. The speaker stressed the importance of attracting the maximum number of people to the amusement parks’ events, and then provided a detailed survey and analysis of 25 most popular existing amusement parks of the world. 

D. Camp gave a profound note on history of theme parks of the world, with a stress on the importance of the Russian experience. Thus, he mentioned that it was Russia where the amusement rides were first installed in the public gardens, and where the world famous roller coasters were invented.

 

Nevertheless, it’s a great pity that nowadays Russia does not have any theme parks, while in the rest of the world their number is around 400.

 

One of the world famous parks, to which there was paid special attention at the round table, - the Prater park in city of Vienna. While discussing the difficulties and problems this park faced, D. Camp noticed that some Russian amusement parks are in the same conditions now, and that the Viennese experience of trouble solving can be useful for Russia. Among the difficulties faced by Prater we can list its half-ruined state after the WWII, lack of money, poor quality offers, declining admissions, and growing competition. How were these problems solved? First of all, a master plan of redevelopment was worked out, and followed clearly and strictly. In order to implement the plan, the city hired talented and skillful workers; a brand new branding and marketing were provided: the public realm was improved, a new entrance was made, as well as a program of events; also, there were visitor surveys and attendance monitoring introduced. As a result, 40% of the projects for the park were implemented just in 3 years; all the rest is planned to be worked out in the future. 

 

The survey of the world’s amusement parks, provided by David Camp, showed that the biggest amusement parks are in areas with huge resident populations or vast tourist numbers,such as: Orlando, Los Angeles, Tokyo, Paris, Seoul. The best theme park attraction chain in 2010, according to the AECOM’s studies, was Walt Disney Attractions. Only 4 amusement parks from Western Europe are among the world top 25. There’s not a single big amusement park in Eastern Europe. Another interesting fact is that no country has more than 4 amusement parks on the list.

 

Here is one of the main tables demonstrated by David Camp at the round table:

 

Top 25 Amusement Parks/Theme Parks Worldwide (2010)

 

Rank

Park and Location

2010 Attendance

% Change

1

Magic Kingdom at  Walt Disney World, Lake Buena Vista, Florida

16 972 000

-1,5%

2

Disneyland, Anaheim, California

15 980 000

0, 5%

3

Tokyo Disneyland, Tokio, Japan

14 452 000

5, 9%

4

Tokyo Disney Sea, Tokio, Japan

12 663 000

5,5%

5

EPCOT at Walt Disney World, Lake Buena Vista, Florida

10 825 000

-1,5%

6

Disneyland Park at  Disneyland Paris, Marne-La-Vallee, France

10 500 000

-2,6%

7

Disney’s Animal Kingdom at Walt Disney World, Lake  Buena Vista, Florida

9 686 000

1,0%

8

Disney’s Hollywood Studious at Walt Disney World, Lake Buena Vista, Florida

9 603 000

 

-1,0%

 

9

Universal Studious Japan, Osaka, Japan

8 160 000

2,0%

10

Everland, Gyeonggi-Do, South Korea

6 884 000

11,6%

11

DISNEY'S CALIFORNIA ADVENTURE, Anaheim, California

6 278 000

3,0%

12

ISLANDS OF ADVENTURE at Universal Orlando, Florida

5 949 000

30,2%

13

UNIVERSAL STUDIOS at Universal Orlando, Florida

5 925 000

6,1%

14

LOTTE WORLD, Seoul, South Korea

5 551 000

22,4%

15

HONG KONG DISNEYLAND, Hong Kong

5 200 000

13,0%

16*

SEAWORLD FLORIDA, Orlando, Florida

5 100 000

-12,1%

16*

OCEAN PARK, Hong Kong

5 100 000

6,3%

18

UNIVERSAL STUDIOS HOLLYWOOD, Universal City, California

5 040 000

26,0%

19

WALT DISNEY STUDIOS PARK вDISNEYLAND PARIS, Marne-La-Vallee, France

4 500 000

-2,6%

20

NAGASHIMA SPA LAND, Kuwana, Japan

4 465 000

-5,0%

21

EUROPA PARK, Rust, Germany

4 250 000

0,0%

22

BUSCH GARDENS TAMPA BAY, Tampa, Florida

4 200 000

2,4%

23

YOKOHAMA HAKKEIJIMA SEA PARADISE, Yokogama, Japan

4 023 000

-6,0%

24

DE EFTELING, Kaatsheuvel, Netherlands

4 000 000

0,0%

25

SEAWORLD CALIFORNIA, San Diego, California

3 800 000

-9,5%

Note:

* indicates a tie. Attendance figures are estimates, based on company information, annual reports, published information and from reliable TEA/AECOM industry and tourism sources.

Percent changes for 2010 for certain parks are based on adjusted/updated figures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08.

Source: TEA and AECOM

 

The round table participants asked many questions, and were grateful for the opportunity to get acquainted with the experience in construction and development of amusement parks of the world, as well as for an opportunity to talk to the speaker in person, both at the round table and after it. 

  


 

Contacts:

 

Аddress: Of. 37, building 537/3, VVTs, Pr-t Mira 119, Moscow, 129223

Tel./Fax: +7(495)234-50-15; +7(495) 234-52-68
E-mail: raapa@raapa.ru, raapa5@raapa.ru
Website: www.raapa.ru

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