IKEA Shopping Centres Russia, owner of Megamall network, is planning to hold vast reconstruction of its family entertainment malls, which started in August 2015 and will last until 2018. Bulk of changes will be introduced in food court zones (its spaces will be almost doubled), as well as in kiddie entertainment and theme zones and public event venues. According to some reports, the sum allocated for re-design and theming of «Mega Khimki» food court will constitute 1 billion rubles, whereas the sum of investments for 2015-2020 period planned by the company for modernization is initially estimated in 100 billion rubles.
Company representatives report that in this way they hope to increase visitors’ footfall and the time spent in the malls. The vast project includes reconsideration of amusement zones and food court concepts, essential replenishment of leaseholder companies list and range of services.
Company speakers admit that renovation of amusement, attractions and family entertainment zones is an attempt to stimulate buyers’ activity, which has essentially decreased in Russia due to crisis, however it is stressed that suchlike far-reaching improvements of FECs in Europe are held approximately every 7 years. Nowit’sturn for Russia.
Besides, there is one more good news for Russian fans of fun and shopping from the company – in 2018 in Mitishi a new Megamall including the flagship IKEA furniture mall will be open.