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Euro Attractions Show 2014: PRESS RELEASE

Euro Attractions Show 2014:

Top speakers providing 20 hours of inspiration during EAS


The Euro Attractions Show, which is being held from 23 to 25 September 2014, boasts both the largest exhibition floor in the history of this event, and an extensive educational programme. Prominent speakers from the sector will be sharing their knowledge from various angles on developments that are affecting attractions at the present time. In total, the workshops and presentations are taking up more than 20 hours, and are taking place not only in the RAI Exhibition and Convention Centre conference spaces, since a number of Dutch locations are also happily granting colleagues a peak behind the scenes.


While over 400 businesses are extolling their products and services on the exhibition floor, seminars will be taking place in other rooms at the RAI for three days.Managers from renowned amusement parks and other major public events are to discuss various current topics, and thus contribute to the further development of the sector. The first seminar is already taking place on the first day of the EAS and even before the exhibition opens: a showcase of the latest technologies and products being presented this year at the exhibition.


There will also be presentations on this first day on the possibilities of smartphones for both guests and employees, discussions on the advantages and disadvantages of well-known TV characters and stories in a park by, among others, BRC, Dreamworks and Port Aventura, and visitors are to be treated to a practical seminar on how events such as Halloween can contribute to increasing visitor numbers and revenue. The day is to be rounded off with the ever popular 'CEO Talk'. Four directors from the European amusement parks Liseberg, Walibi Holland, Duinrell and Vialand will answer questions about themselves, their parks, management style, their view of the sector and challenges for the future. The second day kicks off with a Leadership Breakfast. This time the director of the Plopsa Parks, Steve Van den Kerkhof, will provide a glimpse into the kitchens of this successful Studio 100 subsidiary. The seminars held on this day will focus on crisis management, upgrading existing attractions, dealing with review sites such as TripAdvisor, and recruiting and training talented employees.


Under the title 'IAAPA's Institute for Attraction Managers', a special course for up-and-coming managers is being organised around the exhibition. Over three days, they will gain considerable insight into the various aspects of this field of work. The programme features workshops on safety, operations, marketing, finances and leadership. There are only a limited number of places available for this programme, which is concluded with a genuine IAAPA certificate.


There are seminars where a number of specialised topics are dealt at three locations outside the RAI, with discussions throughout the day on Monday at the Beurs van Berlage on the safety of attractions, and access for people with a disability. On Wednesday, the fifth annual Water Park Forum is to take place at Center Parcs 'de Eemhof'. That evening the 'Young Professionals' will be gathering in the Heineken Experience to share with each other their experiences on working in the attraction sector. The FEC-Day will have a particular focus on developments in the growing group of so-called Family Entertainment Centres and day recreation. FECs are understood to mean playgrounds, Go-Kart facilities, and climbing halls, etc. Speakers from all over Europe as well as America will be examining the latest trends and experiences, but also sharing tips and tricks that businesses can easily apply at their own sites. Under discussion will be cash handling, social media and children's parties, among other things.


Becoming acquainted with Dutch attractions and sharing knowledge and experience is also a theme of the tours being held before and after the exhibition. The pre-tour will be heading to Efteling, Walibi Holland and Dolfinarium; while the post-tour is visiting Phantasialand, Toverland, Burgers' Zoo and Corpus Experience.


Tickets for the Euro Attractions Show, the seminars, tours and other events are available through the website: IAAPA members enjoy benefits, and can take part in the majority of seminars for free.


The Euro Attractions Show is taking place from 23 to 25 September 2014. The exhibition is open on Tuesday and Wednesday from 10 am to 6 pm. On Thursday the exhibition is open from 10 am to 4 pm. More information:


The IAAPA (International Association of Amusement Parks and Attractions), founded in 1918, is the world's largest international trade organisation for amusement companies with a fixed location. The organisation represents more than 4,500 providers, suppliers and individual members from more than 90 countries. The IAAPA has its headquarters in Alexandria, Virginia, United States. There are regional offices in Brussels, Mexico and Hong Kong. More information:



Note for editors:

For further information, please contact:

Karen Staley, Vice-President, IAAPA Europe|


Henk Groenen, Press Officer IAAPA Europe


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